Amazon PPC Advertising Practice Exam
Amazon PPC Advertising Practice Exam
About Amazon PPC Advertising Exam
The Amazon PPC Advertising course helps you master the strategies and techniques needed to create, manage, and optimize pay-per-click (PPC) campaigns on Amazon. This course is ideal for sellers, marketers, and business owners looking to increase product visibility and drive profitable sales.
Who should take the Course?
This exam is ideal for:
- Amazon sellers looking to scale their business
- Digital marketing professionals
- E-commerce entrepreneurs and business owners
- Agencies offering Amazon advertising services
- Students interested in online marketing
Skills Required
- Basic understanding of Amazon Seller Central
- Familiarity with e-commerce and digital marketing concepts
- Analytical skills for performance tracking
- Keyword research and targeting knowledge
Knowledge Gained
- Creating and optimizing Amazon PPC campaigns
- Understanding ad types: Sponsored Products, Brands, and Display
- Budget allocation and bid management strategies
- Interpreting metrics like ACoS, ROAS, CTR, and impressions
Course Outline
The Amazon PPC Advertising Exam covers the following topics -
Domain 1 – Introduction to Amazon Advertising
- What is Amazon PPC and how it works
- Benefits of using Amazon Advertising
- Types of Amazon ad formats
Domain 2 – Campaign Setup and Structure
- Setting up Sponsored Products, Brands, and Display ads
- Ad groups, targeting options, and match types
- Organizing campaigns for scalability
Domain 3 – Keyword Research and Targeting
- Using tools for keyword research (Helium 10, Jungle Scout, etc.)
- Manual vs. automatic targeting
- Negative keywords and campaign refinement
Domain 4 – Bidding and Budget Management
- Understanding bids and bidding strategies
- Daily and lifetime budget allocation
- Optimizing bids based on performance
Domain 5 – Performance Analysis and Optimization
- Tracking and interpreting key metrics (ACoS, ROAS, CTR)
- Using Amazon Ads reports for insights
- Split testing and ad adjustments
Domain 6 – Advanced Strategies and Tools
- Retargeting and brand defense strategies
- Leveraging DSP (Demand Side Platform)
- Using third-party tools and automation
